Ultimate website for travel brands and blogs.
Jump years ahead in a flash with our Better Framework™ for WordPress. Crafted for performance and growth of your travel website.
The framework to boost your travel website to a new level.
You might love adventure, but managing a website shouldn’t be. With years of experience developing travel websites, we’ve come up with the ultimate solution to take your WordPress website to a new level.
Meet our Better Framework™. A complete package that covers 4 pillars of an effective travel website or blog. Get that dream website with the perfect look, tech stack and excellent performance… done in a matter of days, and without the headache!
We will do most of the work, you just add your magic touch. And afterwards, you will be able to easily manage your website like you always have.
The 4 pillars of our framework
1. High-end designDone-for-you
2. Flexible frameworkDone-for-you
3. Excellent performance Done-for-you
4. Knowledge to grow
Get a head start with one of our high-end designs
Pick one of our handcrafted designs to upgrade the look ‘n feel of your website in no-time. We will implement it for you, you just add your magic touch. Have another design in mind? Let us create a custom design for you.
Get a custom design
Prefer a custom design for your website? We would love to craft it for you. Find out more.

All the essential features with the ideal tech-stack.
We want to give you the freedom to take control over your website. That is why we built our framework around Bricks Builder and only a hand-full of popular WordPress plugins. All the features your website needs, with less plugins for greater performance.
Pass Google Pagespeed with flying colors.
A nice looking website is nothing without great performance. That is why we will help you to optimize your website for the best possible speed. Our framework scores a 95+ Page speed for mobile. Check our demo score yourself.

Take control over your website like never before.
Is your current website limiting you from expanding as you grow? We’ve built our framework to make it easy for you to manage and customize.
Easy to manage and customize
Our framework is built with Bricks Builder, making it easy for you to manage and customize. For blog posts you can keep using the Gutenberg editor.
Access to docs and guides
We’re all about empowerment, so we have created guides and docs on how to edit and manage your website. Have a case we didn’t cover? We will add it to our ever-growing library.
Ask our support
Tried the docs, but still stuck? We'd love to hear, so we can help you. It's also a great way for us to expand our documentation with valuable guides.
Ready to upgrade your blogging-game?
Book a call with Rod to see if our framework fits you and get answers to any questions you may have.

What our clients have to say about us
They are a strong team who together have everything you need to strengthen your brand.
After a search for a creative designer, we met with Roderick and Niké. They started creating an ebook for us that exceeded all our expectations. After delivering the ebook, they tackled our website by rebuilding it from scratch. Not only the looks were taken into account, but also improvements in user-friendliness and technology. During the process they came up with original additions and ideas that we probably wouldn't have thought of ourselves. Communication was always good and they take all the time to achieve the best result together. They are a strong team who together have everything you need to strengthen your brand.
The number of visitors has increased by 30% and my income has tripled
From the very first moment, the collaboration was perfect. Roderick and Niké translated my wishes for my revamped travel blog into a creative concept that matched exactly what I had in mind. They responded quickly and always kept their appointments. Even now that the site is live, I can always contact them with questions. If something doesn't work, Roderick provides a quick solution. Moreover, the result of the redesign exceeds all my expectations. The site is lightning fast, the number of visitors has increased by 30% and my income has tripled. In short: nothing but compliments!
No big agency where you are a number, but personal attention with expertise.
Roderick at Better Campaign has managed to take our online camping site to the next level. The design is more of today with a big improvement in the user experience overall and in our camping guide in particular, which we also see reflected in a longer time in site. The collaboration was transparent, clear and always looking for the most optimal solution. No big agency where you are a number, but personal attention with expertise.

Why we built this framework for you.
Having a travel website isn’t like running any ol’ website. Every detail matters to get the best results in traffic, rankings, and ultimately revenue. A flawless website can do wonders for your business. Yet, many find it difficult to get that perfect website for their brand.
After working with many travel bloggers, we heard your pains. Have you also tried fiddling around with generic website templates trying to make it work, but it never quite does? And that’s only the beginning. What about performance? It’s tough to find the right combination for a website that looks ‘n works great, and also gets a 90+ Google pagespeed score.
You might have considered hiring an agency to do it for you, but that takes months of hassle and big $ pockets ($15.000 and above, ouch!).
We have created Better Framework™ to take you from start to finish in a breeze. From a high-end design to selecting the right plugins and finding the best setup for excellent performance.
Book a call to learn how we can help you.
Hi, we are the faces behind Better Campaign
Almost a decade ago we (Roderick and Niké) started our own creative business to experience freedom. There’s something special about creating your own journey and milestones in life. Something you might relate to as a travel website owner.
With a love for travel ourselves, it felt only right to focus our agency around the people we connect with most. It’s the place where we feel our work has the most impact, and can help you gain results.


Get that same high-end website for a budget-friendly price.
Buying a quality designed website usually sets you back 15k or far above, and takes months to complete.
With our framework you benefit from the same high-end design and features, at an accessible price and done in a matter of weeks or even days. Pay once, and enjoy for many years to come.
Common questions
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua.
Can I customize my website easily to suit my brand?
Yes, we have built the Better Framework in a way that makes it easy for you to customize brand elements such as logo, colors and fonts.
The pages and design elements are built using Bricks Builder, making them easy to customize or enhance. Bricks Builder is a WordPress page builder that offers easy editing of a design. If you are familiar with plugins such as Elementor, you will surely love it.
I already have a website, will this work for me?
Yes, our framework is suitable for most websites and is compatible with many popular WordPress plugins. To be sure, we always book a call in advance to discuss your current setup.
As our Framework comes with Bricks Builder, we recommend not using it alongside other page builders such as Elementor or Beaver Builder. Usually our framework will replace these pagebuilders without problems.
Lastly, we recommend to use the default WordPress Blocks editor or classic editor for blogposts. This is to make sure loading speed is at its best and will make your blog more future-proof.
Are you unsure? Just send us a message or plan a quick call. We’re happy to check it for you.
How does implementation work and what's included?
Content goes here ..
Why can't I buy this framework from an online shop?
Our framework is not like most ‘simple templates’. For us, a great design is only part of the equation. You can see us as a full-service agency that will upgrade your entire website. That is why we will implement the framework for you, including recommendations for caching setup, image optimization and overall best practices. This way, you can get the best out of your website.
To make sure our framework suits your current setup and plugins, we’ll have a call in advance. During this call you can also ask questions and we’re happy to give recommendations.
Do you guarantee performance results?
We are confident that our framework will give you great results on Google Pagespeed. And our framework does the job 9 out of 10 times without issues. However, there are multiple factors that influence performance, such as hosting, optimization of images and use of plugins. So, guarantees are always hard to give.
One thing we do guarantee, is that we will go above and beyond to help you get great results. This means that we will help you identify potential issues that impact performance and give recommendations.
What if I can't find a tutorial in the docs?
Simply submit a support request and we’ll get back to you in no-time.
Have another question? Just ask us, we’re happy to help.
Ready to jump on a call and find out more?
Book a call with Rod to see if our framework fits you and get answers to any questions you may have.
